• Mckinsey Quarterly
    WITH MORE COUNTRIES, MORE CUSTOMER SEGMENTATION,
    MORE MEDIA, AND MORE DISTRIBUTION CHANNELS,
    COMPANIES ARE WAGING A BATTLE WITH COMPLEXITY.
  • With unprecedented fragmentation, unrelenting competitiveness and quick-to-market strategies every marketing dollar needs to work harder, work faster and return even more than ever before.

"We need to reinvent the way we market to consumers. We need a new model. It does not exist. No one else has one yet. But we need to get going now."

G. Lafey Chairman/CEO of Proctor & Gamble
  • At Brave, we are a nimble, flexible, media agnostic, independent communications agency. Our philosophy:Be in love with the questions and the answers will follow.
    We don't have all the answers. No one does - but through rigorous data collected from our wide range of case studies and by focusing on ongoing, real-time listening, testing and continual refinement we can achieve the best results possible. Set and forget? Not in today's world. Meme today, gone tomorrow.
  • How do we add value at Brave? The experienced carpenter will always 'measure twice - cut once'. As our work shows by doing the hard work up front, really understanding the market and the opportunity, we will discover insights that really resonate - simply thinking harder and smarter - we do a lot more with a lot less.
    We believe agencies, companies and brands need to talk less and listen more. Our aim is to move your brand from just talking, to being talked about. That's when the real added value kicks in.
  • Being a boutique independent agency allow us to provide better value because we don't have to return profits to an overseas head office. We can be more cost effective by giving clients full access to highly skilled senior people who can make a real difference to their business. To be cost competitive we don't push you down to juniors. With Brave you are getting hands on experience with out paying for high overheads.
  • Cookies and Cream.  Fred and Ginger.  Some things are just better together.
    At Brave, we feel this way about communications planning and creative development. Storytelling is as much to do with the medium as it is about the message itself. We offer a holistic solution to clients who believe, like us, that the development of an effective communications idea is the rich fusion of interdependent marketing disciplines. This is why we offer media and creative under one roof. One team. One vision. One fully crafted solution.
"To a person with a hammer,
every problem is a nail."
To misquote MASLOW
At Brave we have a proven track record with expertise developed across a truly diverse skill set. This allows us to create smart, brave, bespoke, big ideas that help our clients navigate through the ever-changing mediascape.
PLANNING
THINGS

Brand Planning
Brand Architecture
Media Planning/ Strategy
Channel Planning
Social Marketing
Research
DOING
THINGS

Integrated Campaigns
Content Development
Online, Social and Mobile advertising
Web Design & Development
Print, TV, Radio etc
Direct Marketing
Promotions, Activation
Experiential
EDM (email marketing)
THINGS WE
DO FOR LOVE

We have a long history and on-going commitment to pro bono accounts, community services, social change and searching for ideas that could one day alter the world. As a matter of course we commit 5% of our time to the things we do for love.

"Ideas must work through the brains and arms of the good and brave, or they are no better than dreams."

Ralph Waldo Emerson, 1803

"Over the last 25 years, we've made a big noise for some brave clients."

Qantas Thai Air Pacific KIA Motors SsangYong Isuzu UTE
Coca Cola Kimberly Clark Campbellis Intuit Sunbeam Cricket NEW
Sony Panasonic Toshiba Stockland Mortgage Choice Boral
ESET Bingle Daily Telegraph The Australian landcare DHA

Welcome to Brave Bits

A collection of interesting news, views and hot happenings that we've found recently from all around the web. Enjoy!

    THE POWER OF BIG IDEAS

    UNDERSTAND YOUR CUSTOMER

    BRAVE MAKES TOP 10 (THE AUSTRALIAN)

    LIFECYCLE - ERICA GRAHAM

    FACEBOOK CONTENT & ADVERTISING EVOLUTION

    2015 PREDICTIONS ABOUT THE STATE OF DIGITAL MARKETING

    THE TELCO 'TRIPLE PLAY'

    GOOD ADVERTISING IS INTERACTIVE IN ITS OWN RIGHT

    A VERY SYDNEY CHRISTMAS

    CHO CHO SAN - CAN JAPAN GET ANY COOLER?

    FRENCH WITH A TWIST ON THE ROCKS

    LOOKING BACK

    USING BIG & SMALL DATA

    3 CREATIVE WAYS TO GET MORE EMAIL OPT-INS

    AVOIDING A BOGGED BLOG

    THE ULTIMATE POP-UP

    HOW BLACKBERRY FELL

    HAIR OF THE DOG

    EIGHTY YEARS OF NEW YORKER ADS

    WHY SOME IDEAS CATCH ON AND OTHERS DON'T

    RE-PINNING THE RELATIONSHIP

    ARE MARKETERS THE MOST INSPIRING BOSSES?

    GOOGLE GLASS IS GOING PAY-PER-GAZE

    WHERE TO TUCK IN BUT NOT FORK OUT?

    THE MOST CONNECTED PERSON ON LINKEDIN

    ONLINE OVERTAKES FREE-TO-AIR TV IN AD SPEND

    5 THINGS YOU PROBABLY DIDN'T KNOW ARE 'ILLEGAL' ON FACEBOOK

    AN INFOGRAPHIC OF INFOGRAPHICS

    WHAT HAPPENS WHEN YOUR TWITTER ACCOUNT IS HACKED?

    FAT RUPERT SEEN DOWN AT BONDI ROAD

    THE FACT THAT YOU THOUGH THIS WAS A REAL SHOW

    NEUROMARKETNG OR NEUROSCAM?

    5 BIG TRENDS AND WHERE ARE THEY NOW?

    LOX, STOCK AND BARREL DOWN TO BONDI

    THE WEIRD, RECURSIVE "MAD MEN" ADS

    SOCIAL, VIRAL AND COMMUNITY?

    GROWTH ON OUR DOORSTEP

    MULTI-PLATFORM MEASUREMENT IN A BRAVE NEW DIGITAL WORLD

    GOING GA GA OVER GOOGLE'S GOOGLES

    WINTER IS COMING FOR SOCIAL MEDIA

    LOVE A GOOD POP UP

    FINALLY, A DESIGN BRIEF TO DIE FOR

    PAY WITH YOUR VITAL ORGANS

    WHICH MAJOR BRAND WILL DISAPPEAR NEXT?

How to find us

If you would like to find out more about Brave, please contact us.

BRAVE SYDNEY

G02 / 84 Alexander Street,
Crows Nest, NSW 2065

PHONE +61 2 9976 8444

EMAIL David Harding - Managing Partner
david.harding@brave.com.au

 

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